Since I started blogging, one of the things that I have noticed is that I am more attentive to my work and my surroundings. I talked about this a little in my Bloggers are cool post. When I walk around, I sometimes feel like I am on a constant search. I'm looking for ideas I can store in my memory bank. I'm collecting.
And recently the building signs of Charleston have peaked my interest. I have started to document those signs under #signsofcharleston.
Graphic design, signage and branding are things that I am very interested in. Every sign is designed to sell something. A successful sign will typically grab your attention and deliver a strong message through effective graphics and word selection. As architects, we are selling things every day. We discuss our designs ideas with our colleagues, we present building designs to our clients, and we sell our services to potential clients when we interview. And sometimes the secret is all in the packaging.
I'd like to improve my salesmanship. I'd like to be better at articulating my ideas. I'd like to be a better presenter of our projects.
I'd like to be a great sign.
I'd also like to design great signs.
Every building we design has signs on and in them...lots of them. And usually the architect gets the first crack at it.
One of my methods for adding to my tool belt is by observing what others are doing.
This post shows some of my favorite signs on Upper King Street. Upper King has had a renaissance the last few years and has become the place to be. You will find some of the city's best restaurants in this district as well as some of the largest developments Charleston has seen.
Enjoy this tour of Charleston's hippest district through the lens of my iPhone 6. With a little extra editing help from my favorite app Camera+.