First things first. I wanted to thank you for taking the time to read this review. There is a lot of information to consume on the interweb and I am extremely grateful that you have taken some time for me. So thank you!
The ABC was at it again last week. We met to discuss Eric Reinholdt's: Architect + Entrepreneur: A Field Guide: Building, Branding, and Marketing Your Startup Design Business.
Before I get into the review, I'd like to ask the following questions:
Are you interested in starting your own design practice?
Are you already a small firm owner?
Maybe you are not a principal or owner but you'd like to improve your own business acumen?
At your present job, do you often ask questions like: There must be a a better way to do this?
If you answered yes to any one of those questions then I would highly recommend Architect + Entrepreneur. If none of those questions piqued your interest then you can probably skip this one. But thanks for reading this far!
Overview of Architect + Entrepreneur
Reinholdt has provided a very comprehensive resource for design startups. As someone who has had success as a startup, Reinholdt provides very relevant resources. You will find advice on:
Establishing your business structure: Partnership vs Corporation, LLPs, LLCs
$$$ - Resources for managing taxes
Help with defining your brand and naming an architecture firm.
Tips for Marketing including how to use Social Media for marketing.
How to start a website.
How to establish passive income streams to bolster your income.
$$$$ - How to plan out your hourly rates
Everything you will need for you startup office: furniture, hardware, software, etc.
How to effectively manage clients.
Like I said. It is very comprehensive.
Architect + Entrepreneur is a CONTEMPORARY guide on starting a design practice.
What I appreciated the most about Architect + Entrepreneur is that this book is very relevant to today. There are many books and resources designed for startups, but it would be hard to imagine that any are as current as Architect + Entrepreneur.
Reinholdt is clearly writing this book for the new generation of architects and I believe it will resonate the most with the Millennial generation. For example, Reinholdt recommends using social media for marketing and also explores the idea of outsourcing certain tasks. These are not things people were doing 10 years ago.
Final Wrap Up
As you might have guessed from my review so far, I was very happy with the book. Although I am not interested in starting my own firm I am always looking to add to my tool belt and help improve our practice at LS3P.
The architecture profession owes a debt of gratitude to Eric Reinholdt. Reinholdt has provided an incredible resource in Architect + Entrepreneur.
It is your lucky day. I recently sat down with Aaron Bowman of the Product and Process Podcast to discuss Architect + Entrepreneur. Check it out:
If you have any interest in joining the ABC, then take a trip up to the Architecture Book Club link at the top of this page. Everything you need to know is there. Also, if you have read Architect + Entrepreneur then please share what you thought in the comment section.
Buy Architect + Entrepreneur
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